Inbound Marketing vs. Outbound Marketing Strategy
Traditional marketing has been around for decades. When we talk about traditional marketing, the first thing that comes to mind is an outbound marketing strategy. Is this the right way to get customers in this day and age? Consumers do not have the same expectations they did a year or two ago, never mind a decade ago. They are arm full of information at all times and outbound marketing as a strategy is proving to be out of date. Comparing outbound to inbound marketing is like looking at apples and oranges side by side. They are on opposite ends of the spectrum. Let us take a closer look at the details below!