Local SEO Services are a big part of small business SEO.
Managed SEO are your local SEO specialist, we provide a few local seo services which when used together form a powerful result.
SEO for local business is changing rapidly – the search engines know full well that there is a lot of money in getting a local tradesman pole position on the much coveted front page.
As a result they are trying to level the playing field by making it harder to rank and introducing paid results to location based searches. Let’s not hold it against them – everyone has to make money!
Below is the most simple description of how to improve seo best in 2017, it’s complicated – and that’s why we offer it as a service to our clients! I hope this guide helps you understand the process.
My Business Listing Signals
Your “My Business Listing” is what shows up in Google maps, it is important we lay a good foundation there.
Log into your listing and ensure you do the following things:
- Add your branding and logo.
- Add a long, unique description that’s formatted correctly and includes links to relevant pages on your website.
- Choose the correct categories for your business.
- Upload as many relevant photos as possible.
- Add a local phone number to your listing.
- Add your business address that’s consistent with that on your website and any local directories.
- Upload a high-resolution profile image and cover photo.
- Add your opening times/days (if relevant).
- Get real reviews from customers.
Domain Name Backlink Signals
This is all about your Website Domain SEO, if your offsite authority backlinking is not sending the same signals as the rest it will hold back progress. The quality of the websites who are linking into yours is important, the quality of the content the link is coming from is equally important and the overall Domain authority of those domains comes into play as well. Our Local SEO services will help you in your quest for local domination!
On-Page Signals
Ensure that the relevant content on your website exists.
If you are wanting to rank for multiple suburbs in your city you need to ensure that your business listing is at an address which is within 50km of those suburbs and it’s good to have an individual page with 500 – 1500 words on it for each one as well if possible – don’t fill it full of rubbish – have it professionally written for conversion by a copywriter. The use of Schema Markup on NAP is very important here also.
We have OnPage SEO services for those clients who want to ensure things are done right. Our Local SEO services will help you in your quest for local domination!
Citation Signals
NAP stands for “Name, Address, Phone Number”. Ensuring that any mention of your business with NAP involved includes the right information is important, there can’t be too many variations or it sends search engines into confusion. This must be audited and fixed if too varied. Its also important to have a lot of citations / NAP out there. When done correctly that can make all the difference in a competitive niche! Our Local SEO services will help you in your quest for local domination!
Check out our Local SEO Packages!
Review Signals
Reviews have become an important ranking factor to Google Local. Not only does Google see reviews as important, potential clients do see the stars and how many reviews you have.
In fact, on a subconscious level a potential client will rate the stars as how good an experience others have had with you and they will see how many reviews you have and that will represent how busy or successful you are.
We have a product that helps you get more positive reviews and add a level of protection against negative reviews. Its called Real Reviews.
It is simple:
- Get 5 star reviews.
- Get them as often as possible.
- Ensure they are real and detailed.
- Don’t buy them – Google isn’t stupid!
Behavioral Signals
Google now watches what people do when they arrive at your website through Google’s Search Engine. This means that if someone clicks onto your website through Google and then clicks the back button within 10 seconds – Google sees that as a mistake and puts that ranking into review. Google is smart enough to know that if the masses are landing on your website but not staying that either your website is not up to scratch or your website doesn’t fit what they were looking for. So it’s either the search engines mistake or yours. Either way if it happens a lot that will affect your ranking position. So make sure there is something to grab their attention on the front page of your website! Our Local SEO services will help you in your quest for local domination!
Personalization
This is all about Google serving up results for businesses located physically around you. This means if I search for “Plumbers Sydney” from the south of Sydney I will get different results from the same search but me being in the Northern parts of Sydney. It makes a difference. This gets tricky depending on how much competition there is for the keyword and niche that is being searched. Our Local SEO services will help you in your quest for local domination!
Social Signals
Currently social media is not a huge part of your ranking, however it still counts for a minor percentage. It’s not hard to drop your Blog posts onto your facebook page, twitter or even linkedIn for your social followers to be able to click on – just make it a part of your normal practice, you never know it may be of great help in the future as Google adjusts its algorithms! Learning to use Google’s own social media platform also may be of great help as time goes on as well.
That sums it up, your Website SEO and Google Business Listing SEO must be congruent otherwise it’s not going to do well for you long term.
Would you like an Audit done to tell you what’s out there with your NAP?
Check out our Local SEO Citation Audit.
This whole process is done very well as a part of the 5 step framework we have created as a roadmap to success in the search engines.
