Getting unique visitors to your website is great. But all the traffic in the world means nothing if it is not converted into actual sales for your business. If your site is not bringing in the conversion rates you need, despite getting plenty of traffic, it is time to go back to the drawing board.

It might be time to tweak the site a little, or it may be time for a complete redesign. In this post, we will look at what changes you need to consider if your conversion rates are not up to scratch.

Your website and blogs need SEO (search engine optimisation); end of story. If your content and website aren’t optimised for SEO, desktop and mobility, you’re wasting your time (and money). Even if you’re “just” a recipe-sharing blogger; if no one reads you, what’s the point?

The process to optimise a website is one that brings many opportunities, as well as risks.  You may already have a site established that you are looking to remodel.  You could also be making your mark on the internet for the first time as well.  How can you be sure that you are doing all you can from a search engine optimisation perspective?  How do you know search engine rankings are as high as possible?  It all comes down to taking calculated risks that can reap the most significant gains.