If you are in any kind of business, then you know that a web presence is vital. Once upon a time people checked the yellow pages when they were looking for a business, but that is no longer the case. Now, when someone is looking for a product or service, they hit the internet. Having a web presence is not enough for people to find you, however. You need to make sure that your website is visible. One way to do that is to add a blog to your website. A blog can help to improve your search engine optimisation. If you are trying to build your web presence or improve your visibility, then here are some things you should keep in mind.
Why You Need a Blog
Blogs are a vital tool in building your search engine optimisation. They help to make you more visible by showing the search engines that you are providing regular (fresh) information. Each page provides you with the opportunity to rank for specific keyword phrases. Each page is also another opportunity to build backlinks. And they can help to bring organic traffic and which can generate leads and thus sales.
How Blogging Builds Your Visibility
It has been said many times before because it is true: content is king. Content is Google’s top ranking factors. If you create great content, Google is pleased. When Google likes something, it will rank higher on the search engine results pages. But, to qualify as good content, it usually has to meet several factors.
It has to be relevant. In theory, you are writing for a particular industry. That means that you have an audience that is seeking information in a particular field. Your writing should, therefore, meet the needs of your audience. But in the eyes of the search engine, relevance is also established through the use of key words and phrases. It takes into account how often the words or phrases are used, where they are placed and how naturally they fit into the content.
Posts must be long enough. The length of your posts matter. Many people think of blog posts and content as being easy-to-digest nuggets, but the truth is longer posts garner more interest. Hit the right length and you could see more visits, leads and conversions. Studies indicate that posts between 2200 and 2500 words are the ones that get the most attention.
Do not be afraid to go in depth. The whole point to writing those longer articles is to go in depth. People tune in to have the topic covered thoroughly. They don’t want the highlights, they want the whole thing. So give them what they want.
Blogging Regularly Can Help You Make Sales
Assuming that you have created great posts, have done your keyword research and have blended those key words and phrases into the content in a natural way, your optimisation should be going pretty well. Once you have regular, well-targeted traffic, make an effort to turn that traffic into sales. Assuming, once again, that you have written great posts and have developed your audiences interest in whatever topic you were writing about, end your post with a call-to-action. If they are sufficiently intrigued by your post, they will be completely on board with seeing where your link leads them. Where your link should lead them is to a place where they can enter their email for your email campaign. It can also lead them to a sales page where they can purchase your products. But, think about it, if every blog post contains a call-to-action, how many little sales tools do you have out there, picking up leads that have the potential to turn into sales.
Blogging Will Help You Grow Over the Long Haul
Blogs work best if you post content regularly. That helps the search engines to see that your are constantly updating your site and keeping it fresh and relevant. Building your visibility and your relevance also helps you to build backlinks which contributes to your position as an authority. Positioning yourself as an authority makes you even more attractive to search engine users and further boosts your rankings in the search engine results pages.
The more optimized posts you create, the more optimization tools you have. Consider all those little crumbs of optimization goodness leading search engine users to your site. It becomes a nearly self-perpetuating cycle of drawing in traffic and boosting or maintaining rankings.
The better you rank, the more traffic you see. The more traffic that is directed to your site, the more leads that are generated and the more sales you make. Keeping up with your blog can put you well on your way to dominating your niche.
Can a Blog Be Your Most Important Optimisation Tool?
Here’s what we know for sure: a really great blog can turn your business into a superstar performer. Blogs are a nearly perfect tool for optimizing your website for the search engines. There are a few reasons why blogs are a great tool to use.
Blogs are incredibly easy to start. All you need is a decent platform and a plan for your content.
They encourage engagement. They offer the writer the opportunity to bring a little personality to the brand. If you can entertain readers while you offer them valuable information, you have found the holy grail. If you move your readers sufficiently, you will inspire them to comment on your posts and even share them. This all contributes to your site’s optimisation.
A blog gives you the opportunity to position yourself as an expert by allowing you to share your own hard-won knowledge. People have a tendency to respect experts who have gained knowledge through their own experience and are not just rehashing someone else’s information.
If you are building your business you must have a distinctive web presence. Optimising your website for the search engines is a vital part of getting your website seen. With out traffic your business will go nowhere fast. Having a blog is one of the simplest but most effective tools for optimising your website. When properly maintained, a blog can help to boost your ranking on the search engine results pages and bring in traffic.