On Page SEO or Search engine optimisation can take many shapes and sizes. You may think you are practicing sound SEO strategies, but could be far off from the target. Quality on page SEO needs perfection to succeed. It has to be a part of your over-arching SEO strategy that is executed by whatever professional you may be working with. What does it mean to have quality on page SEO? What are some of the markers of success to seek? Let us take a close look!
Why On Page SEO Optimisation?
Why should you care about on page SEO? Search engine optimisation is a great way to get people to focus on your site, to get eyeballs on your product for services while spending limited dollars achieving the results. You will get the benefits of low-cost traffic to your site, as well as an increase in quality traffic. Higher brand and trust in the market also comes with quality search engine optimisation.
Quality search engine optimisation is all about taking your business to the next level. You want to make it stand out in markets that can be extremely crowded. On page SEO is the route to get you there. It can turn a business that ranks on page 10 in Google search engine results today and gets it up to page 1 a year from now.
Step 1 – Quality Keyword Research
You need to have a firm understanding of keywords to target. Proper keyword research is essential before you even begin to think about any on page SEO strategy. If you ignore the keywords you are using, you may not ever get the results you want.
Keywords are like the anchors of your search engine optimisation strategy. If they are firm, and of high-quality, they will do their job and keep you grounded with the target audience you need. If the anchors are no good, you are going to drift all around the Internet, not seeing growth where you need it and failing to climb those search engine rankings.
You can do keyword research in tons of different ways and ask Google how is sure to confuse. You want to take into account a few various factors when looking at keywords. The first is the competition that exists for the keyword. “Used Cars” as a keyword is going to be a lot more competitive than “Used Cars in Sydney” where the string is much more specific. Think about keywords that don’t have a ton of competition and also consider long-tail keywords so that you can localise the targets.
When you are building the keyword lists, you hone in on, classify them in groups. Use similar phrases or long-tail keywords to build out the roster. Also, try to use synonyms. The idea is to have a full list of quality keywords centre around one topic that you want to get results within.
Step 2 – Content Optimisation
Content optimisation is the next step in the puzzle here, but you have to play in the proverbial Google sandbox. It was not that long ago that Google benefitted you if you had your keyword in the title tag of the content, meta description, H1 tag, as well as within the URL. Google is now penalising sites that do this, as they see this as over-optimisation.
You want to be sure you have keywords in your titles, your descriptions, in your headers, but not the same. The synonyms that we talk about in the first step are integral here. The synonyms will allow for partial matches and help Google understand the overall meaning of the page. You do not want to repeat the same keywords many times over in a single post.
An example would be if you were trying to work the keyword “used cars in Sydney.” You could use variations of it including “Sydney used cars,” “buy used cars in Sydney.” The idea is to have a play on the keyword so that Google gets what you are trying to achieve, while your target keyword grouping allows you to climb the Google ranks.
Google has updated the algorithm it uses to detect synonyms in keywords and is benefitting sites using it. The search engine reaches the stage now where it is reading your content, seeing what it is all about, how valuable it is, and their ranking accordingly with that basis.
Step 3 – Do Not Go Crazy With Keywords
The final piece of the puzzle is that you don’t want to go crazy with keywords. So many search engine optimisation amateurs think it is a great thing to have tons of the same keyword, all embedded in content. You do not want to have your keyword on a page too many times. Google will ignore and drop the material in the rankings when you do that.
Studies executed on keyword density and the results that it has on search engine rankings are interesting. When keyword density reaches a very high stage, rankings have been seen to drop of that content. You want to go into on page SEO with the goal of trying to have a reasonable number of keywords. Around 0.5% to 1.5% of the content is the target to aim.
Research has shown that when you do on page SEO right, the benefits speak for themselves. You may see your content traffic double or triple in a short time due to the increase in ranking location on Google and other search engines. Take advantage of what these techniques can provide with the guidelines laid out.
On page SEO can yield significant benefits. It is a matter of understanding the techniques exist in the market, then executing or acting. Starting today is the right move. Do not stress about what you may or may not have done in the past. Make things right and get your site on the track towards top rankings on Google search results. Practice the on page SEO techniques mentioned and watch the clicks roll in!