If you have a website, you have probably heard about the importance of search engine optimisation. We all want to optimise for search engines as much as possible. The more we tune, the higher the odds of a favourable search engine ranking. Getting your business to the first page of a Google search result is a significant win. The results that you get just from achieving that victory could be worth more than any marketing investment you make. One trick of the trade that is often forgotten is to use long tail keywords.
Search engine optimisation seems to get more tricky by the day. It is essential to think outside of the box and drive creativity to get the best results possible. Long tail keywords can set your site apart from the rest. They can also help Google, and other search engine giants notice your site more. Google and others will update algorithms left and right, but long tail keywords continue to stand the test of time.
Defining Long Tail Keywords
Long tail keywords are unique in their structure. When you think of a keyword, you typically think of one, two-words maximum. Let us use the example of a used auto car dealer. They may have a keyword target that is “cars” or simply “compact cars.” Long tail keywords are different. They have more length. These are keywords that are more of a phrase, made up of three to four words and very specific to an area.
A long tail keyword for a user auto car dealer may be “used auto car dealer.” Another example could be “used cars Sydney” if you were a dealer in that geographic area. The idea of a long tail keyword is to be a phrase that is extremely specific to help those on the internet find precisely what they are looking for. The keywords can be used to drive consumers to a particular item or service they seek out.
Lower Competition
The great thing about long tail keywords is that there is usually less competition for them. More common one or two-word keywords get used by business owners of websites all around the world daily. You may come up with a unique keyword, but chances are someone has thought of it already. You customise long tail keywords more. You can drive a niche and get rewards for more natural rankings across the board.
The traffic you can muster from the keywords is just as large in comparison to one or two-word keywords. You can get a higher page rank for a specific search term.
Locating Long Tail Keywords
Search engine optimisation professionals will make use of keyword tools to help with the finding of long tail keywords. If you are going it alone, the tools can be utilised in isolation as well. The goal of the tools is to locate a bank of keywords to pull from.
You can even make use of the Google auto-suggest feature to find long tail keywords on your own. Start to type in a word or two about the product or service you are selling into the search engine. You will immediately see long tail keywords appear before your eyes. Do any of these matches up with what you are trying to push?
You want to begin with seed keywords or words with a base around how your customers would search for your product or service. If you are selling used cars, the seed word may be “where to buy” to precede the full string of “where to buy used cars.”
When you hire a search engine optimisation professional, they will do all of this work for you and then some. You want to have analysis you can rely on to get positive results, significant gains in the rankings.
Integrating the Long Tail Keywords Into Content
Once you have the long tail keywords discovery complete, it is time to integrate them into content. Creation of content should keep the long tail keywords top of mind. You want to have content that will support and enhance the keywords so that it is one cohesive piece of content driving towards a central goal.
The niche of long tail keywords can be localisation as well. Say you are going with the long tail keyword of “where to buy used cars in Sydney.” The whole purpose of the content should drive the user to help them understand how to go about achieving the goal. What should they be doing to find a used car in that area, and why is your business the best option?
A content strategy has to encompass the long tail keywords. You also need to work to execute it over an extended period. It is not a one and done approach in terms of content creation. The strategy, when done correctly, will benefit from Google and other search engines placing a premium on quality content. Google is no longer just scanning for keywords. They are reading the material and rewarding the best pieces with top rankings.
Making Use in the E-Commerce Arena
The e-commerce space benefits a lot from long tail keywords. The objective of using these is to drive high-quality traffic to your site. Once the customer is there, you want them to make a purchase. Quality traffic is the name of the game, and this type of keyword gets you there.
You can use descriptive phrases as your long tail keyword. “Used auto car with fuel efficiency” is an excellent example of a descriptive phrase someone may type into Google. You can take an expression that represents your product or service and matches it up with the desire of a customer. The net of this is a target audience that you can sell to, meeting their exact needs.
Conclusion
Long tail keywords prove to be highly successful for many business owners. If you want to get a specific product or service attention, finding a niche keyword string is the way to go. Search engine optimisation professionals can make practical use of the long tail keywords and compose a content strategy that reaps big rewards. Understand long tail keywords and their benefits and experience the significant gains as they get utilisation.
