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OnPage SEO and OffPage SEO

What’s the Difference Between On Page and Off Page SEO?

Together, on page and off page SEO are a powerful search marketing combo. But what’s the difference between these SEO strategies? Read on to find out!

Not all websites are created equally. Estimations put the number of websites at over one billion. Determining how many of them are actually active may be difficult to determine.

The average lifespan of a website is around 100 days. However, there are multiple reasons why someone would put a temporary site, or why a site was abandoned. 

Trying to make your website stand apart from the rest requires strategic planning and in-depth knowledge of best search engine optimization (SEO) practices. In order for your website to rise to the top of search engines, you will need to understand on page and off page SEO.

In this article, we will walk you through the difference between the two.

What is on page SEO?

With so many websites floating around in cyberspace it is safe to say building a website is easy. What is not so easy is getting traffic to your site once it is up and running. This is where SEO comes into play.

On page SEO is the optimization you set internally. There are several places on your website where you can improve and enhance its ranking.

Here are a few examples of on page SEO used to increase your ranking.

Update your content often – One big mistake people make when creating a website is thinking once the site is up they are done. Making frequent changes to your website increases its visibility. Consider adding features such as a blog, which requires constant updates.

It’s important not to create content randomly. It needs to be current and relevant to your platform.  

Optimize with video and images – An excellent way to bring traffic to your site and raise your ranking is with the use of visual effects. It is also an enticement to keep visitors on your site longer. Creating images and video can be low cost but highly effective.

Video integration is on an increase and contributes to over 64 percent of all internet traffic.  

Keyword search optimization – Useful in both on page and off page SEO is the use of keywords. If used correctly and not overdone, keywords can increase your rankings. Keyword placement is best used in titles over text blocks, video and image file names, and also in your URL’s.

It is important to distinguish between keyword-oriented content and the overuse of keywords with shallow content.

Always be purposeful when using keywords to optimize your webpages.

Title Tags – We’ve all heard the saying “you only have one chance to make a good first impression.” Title tags are considered the first impression for your websites optimization.

These tags show up as your representative in three places. Web browsers, social networks and most importantly, search engine result pages (SERPS).

The title of content on your web pages should contain essential keywords. The title will appear in web browsers and assist users when multiple websites are open. 

On social media sites and now in some emails, when a link is shared from your website, an image is displayed.  The title tags are used in the creation of the display.

The most pivotal role of title tags comes with your search engine rankings. Using correct title tags that best represent your industry can give you a boost in search engine results.

What is off page SEO?

On page and off page SEO differ in that off page SEO consists of techniques used to improve your website’s ranking. 

The goal of off page SEO is simple, make the top search engines believe your website has the most valuable content in your industry.  Think of it as networking for the internet. 

Three key components of off page SEO is social media marketing, link building optimization and social bookmarking.

Social Media Marketing – If you have a website you will need several drivers to get people to your site. Having a presence on multiple social media platforms can assist in driving traffic to your site. Facebook, Twitter, Instagram, and Pinterest are a few platforms for SEO building.

Building a social media presence can be hard work because you will need organic followers. This means staying away from gimmicks or buying likes. Search engines can tell the difference.

Once you have quality content on your website begin to share it on your social media pages. The content can be blog postings, images or video. Good keywords will go in the body of the post description to increase visibility. 

Remember your title tags for engaging displays. The goal is to get people to engage with your links and share the content with their followers.

Social Bookmarking – Think of social bookmarking as placing a Post-it note on a book page you want to reference later. 

Top social bookmarking platforms include Stumbleupon, Digg, and Inbound. They are websites designed for users to pin content they found interesting and relevant.  

Building social bookmarks are similar to social media. You are placing links from your website onto another platform to extend your reach.

When visitors enter a keyword on a social bookmarking site, content is pulled into a page for the user to browse. If your content is good it will place high in the search results.

Overall, it works because it’s easy, effective and trendy.

Link Building – Here is what ties everything together. If you master link building you most likely will master on page and off page SEO.

Strategically placing authoritative links within the content raises your ranking and drives traffic to your site.  The more traffic you gain the more you are seen as an authority in your industry.  

Authoritative links are relevant links from reputable websites. Make sure you are linking to pages that bolster your content.  

Limited quality links are far better than numerous irrelevant links. 

Now you know the difference between on page and off page SEO

Both on page and off page SEO support your overall strategy. It is important to understand the role of each and implement them based on your desired outcome.

For more tips on best practice or to discuss how to give your website more authority contact us today. 

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