Local Business SEO
Local Citation Packs Are Built on the 4 Critical Components of Local SEO
- Detailed Citation Audit – The most important part of any Local SEO campaign is ensuring consistency, which is why every single Managed SEO Local campaign starts with a detailed audit.
- Local Directory Citations – Local directory citations are the bread and butter of local SEO. We make sure you are in the BEST directories for your niche and market.
- Rich Media Citations – Anyone can do plain old directory submissions, but to make them count, we beef them up with geo-tagged photos and videos, plus citations and links from rich media sources.
- Social Citations – Social media is becoming more important every year. We make sure you’re ahead of the game by getting you awesome social citations as well.
The Best Citation Audit is here!
Citations are a vital part of local geographical SEO. But with thousands of low quality home built directories out there to choose from, how can you know where you stand?
What citations does your business have? what are you missing out on? and what citations are incorrect and causing your Local SEO to fail?
With the Managed SEO Local Citation audit, we’ll manually scour the internet to find exactly where you stand and deliver you a beautiful report with:
- All NAP Variations: We’ll find all the variations of your profile (if any) and identify what may be harming your local rankings.
- Existing Correct Citations: We’ll show you where you have citations that are correct.
- Incorrect Citations: We’ll show you where you have incorrect citations that need to be fixed if any.
- Aggregator Citations: We’ll check the major aggregators and let you know if any of them have the wrong data.
Local Citation Cleanup
Why Citation Remediation?
After reviewing 100’s of Local SEO Campaigns, we’ve seen it time and time again: The biggest factor that holds you back from getting awesome results in local is having incorrect or inconsistent citations. This is the #3 negative ranking factor according to David from SEOMoz most recent ranking factors survey.
This happens for a number of reasons:
- You move and get a new address
- You get a new phone number
- You have variations of your name
- Aggregators just pick up incorrect information about your business and display the incorrect NAP.
This can result in big problems and unmovable rankings. Each citation you have is a “vote” for you to rank higher. If these votes are going to different NAP combinations, there’s no way you can collect the juice you need to rank higher
These need to be fixed, and we are going to do it for you!
The Managed SEO Local Citations Tour:
1. Detailed Local Citation Audit
The most important part of any Geographical SEO campaign is consistency, which is why every single Managed SEO Local campaign starts with a detailed Local audit.
Without this important step (that most cheap competitors skip), you’d be throwing money down the drain at a fast rate.
We put every campaign through this extremely detailed, time intensive process. We catalogue correct and incorrect citations, avoiding all duplication of efforts. We provide a fully detailed report, including the road map on how to repair your incorrect citations the best way.
2. Local Citation Building
Local directory citations are the bread and butter of local and geographical SEO. With our focused manual submissions, we make sure you are added to the BEST business directories for your niche and market. This is not just a standard list of boring directories. Every single campaign is different and we leverage 3 different strategies for determining which directories to submit to for your business.
- Strategy 1: Ego directories – The most common, traffic dense, authority increasing directories.
- Strategy 2: Competitor directories – We take your specific keyword phrases and find out what citations are important not only in your industry but your specific Search Engine Ranking Positions.
- Strategy 3: Competitor review directories – We search through competitor review directories to find Google trusted directories.
We claim all the most important directories for you, and then provide detailed instructions for all others that sare usually verified by you (some even require a phone call for verification or other methods). Only live profiles are delivered, including all login info for you to be able to make later changes if needed.
3. Rich Media Citations
Any old SEO company can do plain old directory submissions, but to boost them, we beef them right up with geo-tagged photos and videos, plus citations and links from rich media sources.
We create simple, Animoto style slideshow videos, with nice music, quality pictures and text content. These videos are SEO-optimised to the fullest extent, including geo-meta data. We then submit these videos to the top video hosting sources, extracting a tonne of domain authority, legit links and citations.
You send us 10, business relevant & even branded images. We optimise them, upload them, and again optimise some more, including geographical embedded data. We then submit these images to the top image hosting websites, creating high authority, legit backlinks and quality business citations.
4. Social Citations
Since 2014, social media has become more and more important. We ensure you’re ahead of your competition and rounding out your geographical citation profile by getting you some fantastic social citations.
In this seo module, we manually create submissions carefully, adding all of the media and content which again results in even higher authority returns, legit backlinks and quality geographical citations. We submit to the most powerful & authoritative social media sites on the internet.
30 Local Directory Citations
10 Photos x 3 Sharing Sites
5 Videos added to YouTube
50 Local Directory Citations
10 Photos x 5 photo Sites
5 Videos x 5 Video Sites
5 Social Media Submissions
90 Local Directory Citations
10 Photos x 10 Photo Sites
5 Videos x 10 Video Sites
15 Social Media Submissions