Step 3 – OnPage Optimisation
When attending a business networking event you need to ensure you look after your physical appearance, hygiene and dress for the event. If you show up and you’re not presentable the event is a waste of time. The Search Engines are like a networking event for your website. You must make sure that your website is clean, looks great and is written with the event and its attendees in mind.
First Impressions Count – Get it right on your site!
$90Price Excluding GST
Ensuring that your website gives the correct signals to the search engines in advance will give you the edge over most of your competition in advance. When the search engines land on your website their first impressions really count, they will digitally put you in a box right away depending on the words used on your website. Your website will also be rated by the internal search engine ranking system, a system which is not accessible to the public. If first impressions are not good for you it may take some time to show the search engines that you are better than they think.
We have seen it happen time and time again, a website who has great backlinks and a strong Domain Authority but is not ranking for anything they should be ranking for, yet their competitor has very few backlinks and it appearing for all search terms in their entire market!
OnPage Website Optimisation is Research & Planning Implemented!
Onpage optimisation involves taking the planned keywords for each page and ensuring they are mentioned just the right amount of times in the right ways in order to send a clear signal to the search engines. This must be done in a non-spammy kind of way which looks natural and non manipulative. This is a foundational part of all small business SEO basics.
Correct OnPage Optimisation yields outstanding results:
For example, we have a client who came across from a rather large marketing agency, they had spent close to $100k in 12 months on a website and marketing with less than $10k return on their investment. This agency was known for its constant output of SEO related information. However, when we received the site there had been no on page seo done at all, in fact we could tell it had not even been planned. As a result we did Keyword Research + Website SEO Strategy following it with the on page changes for every page on their site.
The results? 4 days later we received an excited phone call from the Director letting us know that a few of his high volume search phrases had made it to the top half of the front page already!