There are multiple terms used for topical optimization in search engine marketing. These include semantic SEO and topical SEO. The general goal of topical optimization in content creation can be summarized as writing effectively on a specific concept, subject or topic as opposed to working around a predetermined keyword. This marketing concept makes the content that you create more useful to people who are interested in the pertinent topic. When topical optimization is executed well, your website will rank better for the desired keyword. This means that you can create better content because you will not be restricted by long unnatural words and phrases.