Step 1 – SEO Audit
An SEO Audit is the foundational move toward improving your reputation and authority in the search engines.
Once your SEO audit is complete you will have a simple report written in plain English about the current state of play. And suggestions on what is needed in the future for you to grow your online reach through the search engines.
We show you a suite of online intelligence tools in order to do an SEO test and gather information about:
Online Authority
Moz.com is one of the largest authorities in the Search Engine Optimisation world. Long ago they created their own search engine algorithm in order to score the quality and authority of your website – is it called “Domain Authority” or “DA”. DA is a score out of 100.
Knowing your domain authority is the first step to planning its increase. As domain authority increases your planned SEO keywords and phrases will move toward a position #1. Ranking on the much-coveted front page of search.
Current Search Engine Rankings
You need to know what you are already ranking for and how many searches it gets. With an SEO Audit, you will know your top rankings and also sometimes identify some easy targets to get moving further toward the front page.
Quality of OnPage SEO
Without doing your on-page SEO correctly you will have very little chance of a ranking in the current internet climate. You will look into your on-page SEO, website loading speed and the overall search engine friendliness of your website.
Backlink Profile
Your SEO Audit will provide you with a surface level report on your backlinks. You will get an idea of who is linking to your site and from which pages of their website. This information is important to know and helps in the ongoing planning of your SEO Campaign. You can also arrange much deeper reports at a later date if you feel the need.
There are many today who cry out that ‘Backlinking is dead’, to the peril of their customers they don’t look at backlinking. I work with clients to get high-quality backlinks from authority websites every day so I can truly testify to the power of the backlink.