If you are in any kind of business, then you know that a web presence is vital. Once upon a time people checked the yellow pages when they were looking for a business, but that is no longer the case. Now, when someone is looking for a product or service, they hit the internet. Having a web presence is not enough for people to find you, however. You need to make sure that your website is visible. One way to do that is to add a blog to your website. A blog can help to improve your search engine optimisation. If you are trying to build your web presence or improve your visibility, then here are some things you should keep in mind.
The foundation of SEO is having a good SEO Marketing Strategy. There is no question that search engine optimisation is an integral part of marketing and branding. SEO is all about the internet and the internet is ever changing. Many people and small businesses disregard its necessity and its effectiveness. In a world where more information is being shared and business transactions are taking place on the internet, avoiding SEO would be a cataclysmic mistake. As a business owner or a brand marketer, understanding search engine optimisation and developing a strategy for your SEO is vital to the success of your business. Here are four reasons why you need an SEO strategy.
A Backlink SEO Strategy is important. If you are trying to win at long-term search engine optimisation, the best way to go about it is to use backlinking practices that appeal to search engines like Google. A strategy that replicates the way content goes viral is the best place to start because the traffic it generates can kick start your SEO. It can also gain your site the attention it needs to build high quality backlinks which further increases your standing as an authority. Here is a strategy for making your content viral and thus making your backlinking strategy self-perpetuating.
What is a Website SEO Audit?
When you hear the word audit, do you automatically start thinking about your tax returns? Website SEO Audits are basically an objective examination or review of any given set of records to ensure compliance with given guidelines. In the tax world, an audit involves looking at personal or business financial records. In the world of online marketing, a Website SEO audit involves examining how well a website and its individual pages scores in search engine optimisation.
A Website SEO audit is a very powerful tool that establishes how well your website is doing and identifies areas where you need to improve.
There is a somewhat infamous quote from Matt Cutts back in 2014 that indicated guest blogging (for SEO Backlinks) is dead. Fast forward to right now, Matt couldn’t have been more wrong. Guest blogging is actually alive and well in 2017. And it is a fantastic way to get white hat backlinks to your website. For SEO purposes, those SEO backlinks are pure gold.