Getting unique visitors to your website is great. But all the traffic in the world means nothing if it is not converted into actual sales for your business. If your site is not bringing in the conversion rates you need, despite getting plenty of traffic, it is time to go back to the drawing board.
It might be time to tweak the site a little, or it may be time for a complete redesign. In this post, we will look at what changes you need to consider if your conversion rates are not up to scratch.