If you have a website, you have probably heard about the importance of search engine optimisation. We all want to optimise for search engines as much as possible. The more we tune, the higher the odds of a favourable search engine ranking. Getting your business to the first page of a Google search result is a significant win. The results that you get just from achieving that victory could be worth more than any marketing investment you make. One trick of the trade that is often forgotten is to use long tail keywords.
Getting unique visitors to your website is great. But all the traffic in the world means nothing if it is not converted into actual sales for your business. If your site is not bringing in the conversion rates you need, despite getting plenty of traffic, it is time to go back to the drawing board.
It might be time to tweak the site a little, or it may be time for a complete redesign. In this post, we will look at what changes you need to consider if your conversion rates are not up to scratch.
Your website and blogs need SEO (search engine optimisation); end of story. If your content and website aren’t optimised for SEO, desktop and mobility, you’re wasting your time (and money). Even if you’re “just” a recipe-sharing blogger; if no one reads you, what’s the point?