Search engine optimisation is an essential part of running any website. You have to continually work to optimize your site for the sake of its visibility. Without proper search engine optimisation tactics, you may have the best site in the world no one can find or ever sees. Working with what Google and other search engine giants utilise for algorithms, to crawl websites and rank in their search engines, is pivotal. There are many common SEO mistakes people make, and it is the avoidance of the mistakes that can lead to short and long-term success.
Traditional marketing has been around for decades. When we talk about traditional marketing, the first thing that comes to mind is an outbound marketing strategy. Is this the right way to get customers in this day and age? Consumers do not have the same expectations they did a year or two ago, never mind a decade ago. They are arm full of information at all times and outbound marketing as a strategy is proving to be out of date. Comparing outbound to inbound marketing is like looking at apples and oranges side by side. They are on opposite ends of the spectrum. Let us take a closer look at the details below!
On Page SEO or Search engine optimisation can take many shapes and sizes. You may think you are practicing sound SEO strategies, but could be far off from the target. Quality on page SEO needs perfection to succeed. It has to be a part of your over-arching SEO strategy that is executed by whatever professional you may be working with. What does it mean to have quality on page SEO? What are some of the markers of success to seek? Let us take a close look!