shopify seo

Shopify SEO

This article is all about Shopify SEO. Are you utilising Shopify to help sell your products or services online?  If so, you want to be sure search engine optimisation (SEO) is top of mind!  Shopify is a complete commerce solution to set up an online store and sell any goods or services you may have. 

The issue is that competitors are also utilising Shopify.  Do you want to stand at the top of the pack, sell more products and services than the competition?   It all comes down to being able to take advantage of Shopify SEO, optimising everything about your web presence to drive results!  

The Topic of search engine optimisation (Shopify SEO)

Shopify SEO AustraliaSearch Engine Optimisation (SEO) is not a new topic.  It is a strategy that needs to be practiced, honed.  You can do it on your own or work with a professional to get even better results.  It is all about optimisation, doing things will help your site stand above the pack.  The e-commerce space is crowded and the more steps you take to build a niche, carve out your spot in the market, the better the sales you will have.  Shopify is an excellent foundation and search engine optimisation (SEO) is what will allow you build on it, brick by brick.

The Main Factors

There are three main areas to focus on when trying to do search engine optimisation (SEO) for Shopify.  When you are going for search engine optimisation (SEO) results, you want to focus on on-page areas, external variables, as well as technicalities of the website build.  When you take everything into account, you will get the results you expect.

Shopify SEO Assistance

You can do a lot of search engine optimisation (SEO) efforts on your own with plug-ins or apps.  The plug-ins and apps will do some of the work for you, but you still need to have a strategy.  You still need to know the results that you are seeking.  It is always best to trust your Shopify SEO efforts in the hands of a professional.  When talking about Shopify SEO, you want to focus on technical and on-page pieces of the puzzle.  The strategy to follow always must entail these items.

You want to customise everything with your site so that it is going to be technically superior.  There are plenty of tweaks that can be made to help your Shopify SEO stand above the pack.  From a technical standpoint, it is about making it easy for Google track down all of your links, to help other search engines do crawling effectively.  Have a professional SEO expert do a technical review of the site from top to bottom to make tweaks along the way.

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SEO Audit Your Website

Search engine optimisation (SEO) also must include a review of duplicate content and broken links.  These are two things that when Google picks them up, can hurt where you land on search engine results pages.  The quicker that you are going to be able to identify these types of things, the faster it will help you in the search engine rankings.  If you have duplicative content, even if it is top tier, it is not going to be crawled highly by the search engines.  Content needs to be unique and just posted one time!

Optimising the on-page presence of your site is also extremely important.  When you are working to optimise on-page content, you will be having a direct impact on your search engine results rankings.  Your AdWords quality score is also going to be in correlation to these efforts.  Ever think about conversion rate?  You probably have if you are in the business of selling products or services.  With optimisation of on-page content, you have a better chance of turning those viewers into actual sales, customers.

Write Content That Matters

You need to write content that matters.  When you are putting together an on-page presence, working on blog content, sales descriptions, what are your customers looking for?  When you can identify what your potential clients seek, it is then that you can optimise the on-page presentation that meets their needs.

Do your homework about keyword research.  Look at categories and blog content where you are currently lacking, think.  Make sure that content is written for visitors as well as the search engines so that your rankings can increase as a result.

Start Small and Expand Shopify SEO Efforts Incrementally

  • How do you get started with Shopify SEO? 
  • What are some of the basics, ways that you can get your feet wet? 
  • Think back to when you were first thinking about launching your online store. What were some of the areas that you were more focused on? 

You want to start small with Shopify SEO and then expand incrementally as you progress.  Your SEO professional will help create a plan so you can do this step by step and get progress.

When you are getting going with Shopify SEO, you want to hone in on your Homepage title as well as the meta description.  Before you launch your shop, make sure that the description is going to show up the way you want in search engines.  Be aware of brand name recognition in there as well.

Think about the way in which you are writing the title and the meta description.  The way that you craft this verbiage can make all of the difference in the work of getting an organic click by a user on Google.  You want to convince that search engine user to click on your website.  It is then that your on-page content is going to take over.  Write the meta description and title the way that you would write a short advertisement.  Try to draw them in!

Be Aware of the Sitemaps

Sitemaps are always valuable to assist in your search engine optimisation (SEO) efforts!  For those that are a bit newer to the search engine optimisation (SEO) world, a sitemap is a list of pages of a website.  Think of it like getting a map to your site, right in front of your eyes.  It will show all of the different ways that you can get from one page to the next on a website.  Starting with the homepage, it will branch out to all of the various pages and sub-pages of the site.  This can be powerful for search engines as it can help to crawl all relevant areas of a website.  

There is value in a sitemap that you can then quickly submit to a search engine like Google to assist them crawling the page.  As you are doing new products, new pages, blog posts, etc. the sitemap is going to be updated. 

You may not know this, but Shopify has a great feature where it will create a sitemap for you.  If you go to www.yoursite.com/sitemap.xml, you will get right to the sitemap that was generated by the Shopify back-end.  

Help Search Engines With Canonical URL

Do you know what canonical URL’s are?  If not, it is time to get familiar with them!  When you have a website that is selling products or services, it is smart to allow users to get to the same pages through multiple avenues.  What is the actual URL that you want to be ranked though for a certain search term?  How do you tell Google what the page is that they should be rankings?  You do not want them to think that you have duplicative content and penalise your site as a result!

To prevent accidental punishment by a search engine giant in the rankings, use canonical URL so that they known which is the original page with the content that matters.  Shopify has features that can incorporate this and gain a better understanding of it.  The more you optimise with this type of search engine optimisation (SEO) strategy the better the results.

Redirecting Traffic

Shopify SEO is also all about making sure that users are able to get to your site effectively.  Not everyone is going to enter www into their web browser when they are hopping to your site.  How do you be sure they will get redirected to the proper location?  Search engine optimisation (SEO) should be done so that users can easily get to your site’s store and begin shopping  If a user goes with a non-www entry, you do not want to lose out on that customer!  Redirecting them correctly is pivotal.

Content is Always King

Content is always king whether you are using Shopify or any other type of system to run your online store.  Search engines are ever going to focus on the content that you put out there.  Your site is only as good as what you can present to online users.  You could have the most optimised site in the world with an ultra design but have zero quality content.  Google and other search engines are not going to rank you highly!  You need to be methodical and strategic in how you handle material, primarily as a Shopify owner!

Regarding content, the significant areas you want to hone in start with the keywords.  Once you get beyond the keywords, you then begin to think about the actual type of content you want, naturally working those keywords in.  Finally, consider images and descriptions going along with them, along with titles and meta descriptions.

Work on the Keywords

You want to start out by thinking about the keywords that you want to rank for. What is going to be most important for you and your products and services?  Where do you want to get the most results?

Spend a lot of time thinking about what keywords are out there. 

  • Are you trying to go after your search engine optimisation (SEO) strategy with a global eye? 
  • Do you want to try to localise your approach? 

These different factors can all play a role in what you do with keywords and how you work them into content.

Write Quality Content for Shopify SEO

Once you have an idea as to what keywords you want to hone in on, it is time to start to write content. Optimise the material around the keywords that you have identified.  Focus on quality content and making sure that the keywords flow naturally.  Search engines are smart, and if you are craving keywords into content, then you are going to be penalised as a result.  The content needs to be valuable and authoritative.  Whenever you write content, think about if it is going to help your customers.  

Keyword density is always something that is top of mind for search engine optimisation (SEO) professionals.  What the idea of keyword density revolves around is how many times a keyword appears in a piece of content, per 100 words.  The ideal keyword density target is going to range from 1% to 5%.  If you have keyword density above or below that range, chances are it is not going to help you in the eyes of search engine rankings.

Images with Descriptions

Adding images can also help your content in a big way in the eyes of search engines.  When you are adding images, be sure that you have descriptive image names.  Search engines will  crawl the content, and they focus on images too. Your descriptions are going to detail where precisely those images fall.  

Alt tags for image name can also help.  What happens when a user tries to get to see an image with your content, only to find that it does not load?  What you could run into is issues when trying to load content on a mobile phone, an unsupported browser, etc.  The alt tag is supposed to optimise the user experience.  It will show them relevant content in place of the image.  Alt Tagging also helps toward your on-page SEO. Alt Tagging re-mentions your keyword again to send the right signal to the search engines.

Clever Titles and Meta Descriptions

Again as we mentioned above, think about the content that you are writing.  You want to give everything that you compose an apt title and meta description.  You want to write these as if they are short advertisements.  When a user reads these in search engine results, Present something to give them a desire to click and consume the content.

A call to action is something that can be powerful at the end of a meta description.  It is about trying to activate the search engine user.  Drive them to click on your site by convincing them that what you are going to present is truly valuable.  

Optimise Products and Pages

Optimise everything from your products and content pages!  Starting with product optimisation, you want to be sure everything is easily discoverable by search engines and users.  The ranking of the products that you have for sale is pivotal to be successful. 

You want your products to be optimised so that it is crystal clear to search engines and users what you are selling.  search engine optimisation (SEO) strategies can work to maximise every single product page one by one for you, without having you need to do it manually.

The same goes for optimisation of pages.  As we have talked about already, content is king!  You can write content and then take that content and truly optimise it for the better, for the users that you want to be reading it!

The Powerful Intersection

Shopify is a fantastic tool and when you couple it with some real SEO knowledge, the possibilities are endless.  Think about all of the critical Shopify SEO tips that we have laid out above.  Try to incorporate many of them into your online store.  The results that you will likely get regarding increased products and services sales could be the boom your business has hoped for.  Shopify SEO is so powerful as an e-commerce tool. When you make the most of its potential your business will benefit in a big way!

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