What is Domain Authority?
What is Domain Authority?
Hi, I’m Scott Nailon owner of Managed SEO. We specialised in search engine domination and today I’ll be explaining domain authority in simple terms. So what is domain Authority?
Domain authority is a measurement created by a company called moz.com. Moz.com is recognised as one of the SEO industry leaders and I think the easiest way to explain domain authority is that domain authority is found in the intersection of your on-site seo and your off-site seo and there are multiple parts to your on-site SEO.
Global Site SEO
Firstly, there’s global site SEO, which is all about how fast your actual website loads as well as the technical in the background. If you want to test your global-site SEO, just go to GTmetrix.com.
Then we look at the site content, the frequency of which you’re adding content, the quantity of content, the quality of the content, and the congruity of your content. What that means is that you need to be writing blogs all the time, making sure there’s lots of words, making sure it’s what people want to read and keeping your articles in context to what you do then we have on-page SEO.
This is where we actually take the actual search phrases that you’ve already researched to know the numbers for, then we implement them into your headlines, your page URLS, your metadata, your image naming, your image tagging, then work on the keyword density. That’s how many times your actual search phrase is searched in the text of your text then we look at your off-site SEO.
This is how many backlinks you have from other people’s site.
Where are the backlinks actually coming from:
- Are they coming from the same niche that you are in?
- What are the domain authority of the actual website linking to you?
- And what content is surrounding your actual link.
These are all questions that will be answered in a heartbeat by anybody who knows SEO really well.
Combining Quality Onsite and Offsite SEO
And when you combine high-quality on-site SEO work with high-quality off-site SEO work, you will see your domain authority start to climb. Domain authority is like a rising tide.
A Rising Tide
As your domain authority goes up, so will all the search engine phrases that you’ve actually implemented on-page SEO for. Just like boats on a harbour, as the tide rises, so do all the boats. And as your domain authority climbs, so will all your pre-planned keywords.
My name’s Scott Nailon, I own Managed SEO and to learn more how to do all of this. At Managed SEO, our aim is to grow your domain authority and give you long-term search engine dominance.