Google Adwords Management

Google AdWords Management

At Managed SEO we have a dedicated Google Adwords Management team who look after the Google Adwords accounts of our clients. Our Google Adwords Management team reports directly to your Account Manager. Google Adwords is also known as ppc management.

Our Google Adwords Management (ppc management) is an add-on service we offer to our clients who are ready to drive traffic to their website. Our 5 Step framework is our most important foundation to ensuring your Website SEO works.

The Adwords Management service is for those who want results yesterday!

When starting or running a business, it is vital to get your digital marketing right. And in the digital age, that means absolutely embracing everything technology can offer. Google AdWords is a marketing tool offered by Google to help drive business to your website. While navigating an AdWords campaign is something many people have tried, a busy business owner is better off enlisting the help of experts to ensure that their campaign is successful. Managed SEO is here to help. We can help you get the best return on investment for your digital marketing budget.

What is Google AdWords Management (ppc management)?

Google AdWords Management (ppc management) is the management of an online advertising service developed by Google. Advertisers pay to have their advertising copy, including product listings and video content, displayed for web users. They target their audience partly through the use of cookies and partly through keywords in the users’ search terms. Google places these ads on websites where it thinks they might be relevant. Partner websites– those where the ads are displayed– receive a portion of the profits.

Don’t Spend Too Much Time and Money on Unsuccessful Campaigns

Far too often, precious time and money are wasted on unprofitable or mishandled Google AdWords campaigns. Campaigns can fail for a number of reasons. Perhaps the problem was that keyword research was not conducted properly, resulting in a sluggish response. Advertisements may have been poorly written. Perhaps your Google Adwords Management team did not track conversions to find out where to focus their efforts. Whatever the excuse, these are beginner’s mistakes. If you are working with seasoned professionals, they should not be making these kinds of mistakes. It pays to get an experienced Google AdWords Management team to manage your campaign.

What a Proficient AdWords Management Team Can Do For You

A competent Google AdWords management team can show you where your campaign is weak and how to improve your sales leads. That is because the right consultant has had years of experience that enables them to have insights into what drives a successful campaign. They will find profitable keywords around which to build your campaign. They will make sure that you have content that has been optimised for the search engine. Best of all, they will make sure that your advertising budget serves you rather than allowing you to watch your money go down the drain.

Our 5 Step Approach

At Managed SEO will audit your current Adwords campaign, identify the problems and work toward solutions. We will plan your new advertising campaign strategically, making sure to find keywords that are certain to drive traffic your way. We will create content around those keywords to draw customers in and produce new content regularly. Finally, we will help to position your website as an authority to increase its ranking with search engines, which will also help to draw in traffic. Your new or improved campaign will be far more successful.

Breaking It Down

To make sure that your marketing budget is not being wasted, Managed SEO has a five step approach which must be followed before we move forward to create a winning AdWords campaign for you. It starts with auditing your current search engine optimisation to see what is working and where improvements need to be made. We then create a strategy for your new onsite SEO which includes optimising your website, making sure that you are adding new content to your site regularly and positioning your site as an authority for the search engines. What that adds up to is a stunning success as you dominate search results and watch the return on your investment grown.

Below is a deeper look at our 5 Step process.

Step 1. SEO Audit

We will dive right into the optimisation that has already been done to see what is preventing you from achieving results. A careful assessment is the foundation of a successful campaign. Specialised agency-level SEO evaluation software allows us to gather the intelligence on your website that we need to begin. That intelligence includes such things as:

• Domain Authority— which is a measure of where your website stands as an authority.

• Search Engine Ranking Positions– which tells us what keywords you are already ranking for and how many searches it gets.

• Onpage SEO— to determine the overall search engine friendliness of your website.

• Backlink Profile— which will give us an idea of who is linking to your site and from which pages of their own site they are linking.

Step 2. Strategic Planning

In our Strategic Planning product we determine the keyword phrases for which each of your major pages could be ranking. We develop a plan for how each of your pages could be improved and developing a strategy for improving them. We then give you a spread sheet containing all of keywords for which each page of your website should rank and the suggestions for improving each page. This also includes an ongoing plan for building and maintaining your website’s authority.

Step 3. On-page Optimisation

Onpage search engine optimisation is the first impression your website shares with the world. On-page SEO, simply put, is taking the keywords for your site and using them in text. This must be done with the right concentration of keywords and must be done in a way that makes it look natural and not like spam.

Step 4. Constant Content

To keep your website relevant it has to be updated constantly with new information. Searchers who come across your website will be able to see quickly if your information is outdated. Attaching a blog to your website is one of the best ways to keep the content coming on a regular basis. It will also help you to become an authority in your industry. This helps to increase your search engine rankings as well.

Step 5. Offsite Authority

The last piece of the puzzle is getting endorsements from other online authorities. This helps to position you as an authority which further increases your search engine ranking. In the world of the internet, endorsements are called backlinks. When an authority links to your site, that helps to establish your credibility and your ranking.

Once you have strengthened your site’s optimisation, it is ripe for a targeted campaign like AdWords. Search engine optimisation is a tried and true method for bringing traffic to your website. However, it may take a while to see results. Adding an AdWords campaign may cost you a little extra, but it can help kick start those results. What are the perks of an AdWords campaign for your site?

• It can generate great sales leads fast.

• It is marketing that is laser-targeted to reach potential customers at just the time they are looking for the products or services you offer.

• You can be as aggressive or as cautious as you like with your marketing.

• You only pay for results.

• Because campaigns can be optimised with advanced strategies by AdWords consultants, like Managed SEO Services, your consultant can stop the leaks in your campaign and maximise the return on your investment.

If you are a business looking to increase or improve your web presence, enlisting professionals in search engine optimisation is the way to go, especially if they offer AdWords consulting. Look for a firm that has experience and a proven record of success. With a winning strategy and a dedication to making your campaign successful you are sure to see an impressive return on your investment.