Website SEO is also referred to as ‘Onpage SEO’ or ‘Onsite SEO’. When it comes down to basics, search engine optimisation uses keywords to determine what a page is about and uses links from other sites to determine how authoritative the page is. The higher the search engine algorithm ranks the authority of the page, the higher the page will appear in the search engine ranks.

The Evolution of SEO: Understanding the Myths and Embracing the SEO Basics

One of the most common complaints that I have heard during my interactions with business owners, freelancers and commercial entrepreneurs is the challenge of keeping up with SEO practices. In simple terms, these professionals feel that staying on top of Search Engine Optimisation is too difficult and limits their ability to maintain this aspect of their business. In fact, most people state that the ever-changing nature of the SEO is the reason why they are overwhelmed, intimidated and uninformed. Unfortunately, this mindset is not only present in people without actual SEO skills of experience. Even seasoned veterans have at one point felt that the landscape of SEO changes too much.