If you want to implement topical SEO into your content marketing strategy, you must conduct proper research. Remember that your goal is to respond to the queries that users present through search engines. In simple terms, you should not create content randomly just because it is related to your niche market. If no one is presenting questions on that topic, then your website will not get the desired traffic or customers. Fortunately, finding the right topics to focus on is relatively easy, regardless of your commercial sector.